For the new 2024 season, Parc Safari is proud to announce the launch of an innovative advertising campaign, in collaboration with the advertising agency Complice de marque.

The key element of this campaign is undoubtedly its new signature, “ Not stupid! ", which reflects the fun and educational spirit of Parc Safari. With this signature, Complice de marque aims to capture the public's attention and create a strong bond with the park's visitors.

The initial feedback on this campaign has been extremely positive, generating enthusiasm and discussion among the public and the media. The results are such that "everyone is talking about it"! This positive reception is a testament to the effectiveness and relevance of the creative strategy implemented by Complice de marque.

Strengthened collaboration

To ensure the success of its 2024 season, Parc Safari has decided to reconnect with Complice de marque to create its new campaign. This decision draws on the agency's talent and unique vision, which has developed a creative strategy focused on expressions and terms related to animals. This campaign stands out for its simplicity, eye-catching visual appeal, and memorable appeal.

 A nomination for Luc Granger

In addition to his role as president and founder of Complice de marque, Luc Granger has been appointed marketing director of Parc Safari.

"I am grateful for the trust placed in me by Mr. Jean-Pierre Ranger, President of Parc Safari. We have developed a wonderful bond over the years, and this is reflected in our work. I am convinced that this is just the beginning of a great summer for Parc Safari and for the years to come as well," says Luc Ranger.