Since 2007, Igloofest has brought together thousands of music fans to dance under the stars in Montreal's Old Port. And since 2023, Marelle has had the pleasure of bringing out its igloo alter to rock the world's coldest festival in the media. With its wintry decor blending in with the steel structures, its striking architectural scenography, its programme drawing on the best local and international artists, its surprising and playful Igloovillage and its improbable snowsuit competition, Igloofest is one of the hippest events in the city and one of the most talked-about across the country.

From her first collaboration with Igloofest, in 2023, Marelle was able to put her talent to good use and make the festival shine through 110 million impressions and more than 350 media coverage, here and internationally (in 10 countries anyway!).