The Montreal International Auto Show (MIAS) is a must-attend annual event for automotive enthusiasts. With over 600 vehicles and nearly 200,000 visitors, it's the biggest automotive event in Quebec.

Marelle Communications was selected to handle press relations and influencer marketing for the 2024 edition of the Salon. Over the course of 10 days, our team hosted several media outlets and ensured rigorous interview management, while deploying its best strategies to obtain the best possible visibility for the event.

Results: 530 media coverage, 121 million impressions and nearly 50 influencers visiting the Show!