dating app Fruitz sets out to conquer the Quebec and Canadian Gen Z, it is Marelle Communications that will echo it. Whether it's to find your other half, have a drink without commitment, a casual relationship, or simply to have fun for an evening, Fruitz has found the ideal way to playfully express its users' desires: the language of fruit! Cherries, watermelon, peaches, and grapes are the stars of this French dating app that largely appeals to young Europeans.

“The fruit metaphor offers our community members a playful way to honestly communicate what they are looking for, eliminating the fear of judgment and improving the quality of their matches. A visionary and dynamic agency like Marelle Communications appears to us to be the ideal partner to relay our philosophy to young Quebecers and Canadians,” explains Julian Kabab, Chairman, CEO and co-founder of Fruitz.

"We want to implement an impactful communication campaign to make this dating app resonate with young users. When you know the number of apps that exist for those looking for love, it is essential to highlight the differentiating elements of this tool," says Marilyne Levesque, founder of Marelle Communications. I would add that working with an international brand allows us to have access to the best communication and marketing practices around the world."

Fruitz therefore offers to lay its cards on the table, with cherries, grapes, watermelon, and peaches serving as its users' emblems. Thanks to its fruit display system, which unabashedly reveals the expectations of its young users, Fruitz positions itself at the forefront of supporting and educating them in their discovery of romantic relationships. Upon creating their profile, the application will ask the new user to choose their fruit and select the fruit profiles with whom they would eventually like to connect. Fruitz also suggests conversation topics, thus facilitating the initial contact.

Article published in the Grenier aux nouvelles, April 20, 2023.