The agencies Marelle Communications And Espresso Communication are responsible for making the culinary and solidarity festival resonate Gourmet Martinique, initiative of the Martinique Tourism Committee in Canada, which celebrates its fifteenth anniversary with a Creole Market under the theme From the plate to the journey, at the Grand Quay of the Port of Montreal, the September 3 and 4.

Marelle Communications developed the press relations strategy of the Martinique Tourism Committee. Its team invited and welcomed the media to launch events at the Château de Frontenac in Quebec City and at the Renoir restaurant at the Sofitel Montreal Le Carré Doré, and will also be in charge of the Creole Market. The agency also planned and organized all interviews with members of the Martinique Tourism Committee.

Espresso communication ensured the deployment of the event's communication strategy by creating the 15th anniversary branding, the design, the dedicated website, the media strategy and its deployment, the management of social networks as well as the logistics between all the stakeholders.

"It is with great joy that we will finally be reuniting with festival-goers in person, to offer them a taste of everything that Martinique has to offer! Gourmet, olfactory, musical flavors, the Caribbean sun will be in Montreal for a few days under the sign of travel and friendship," announces Benedicte Di Geronimo, president of the Martinique Tourism Committee and executive advisor to the Territorial Community of Martinique.

During Martinique Gourmande, five guest chefs from Martinique will be in the spotlight and will fill visitors' taste buds with sunshine. Around fifteen exhibitors will be present at the Creole Market, to present numerous Martinican products, but also to provide information about Martinique. In addition, September 2 to 10, more than twenty Quebec establishments will offer Martinique flavors on their menu.

Article published in the Grenier aux nouvelles, September 2, 2022