For a second consecutive year, Marelle Communications is proud to provide press relations and influencer marketing for the Montreal Auto Show, presented by iA Financial Group. This flagship event is held at Montreal Convention Center until January 26, 2025 and promises a memorable edition for car enthusiasts.

This 80th edition marks a turning point for the Show with the rollout of a brand new brand image, unveiled last October. Featuring a redesigned logo and a resolutely forward-looking vision, the Show now embodies the dynamism of the automotive industry under the motto: " We only exist when we move forward "This visual overhaul reflects a constantly evolving industry and meets the demands of modern digital platforms.

An impressive array of brands and innovations
On the program this year, visitors will have the opportunity to admire more than 30 confirmed brands, with the expected return of Mercedes-Benz, Subaru, Volvo, Lotus, as well as Chrysler, Dodge, Jeep, RAM, FIAT, Alfa RomeoInnovation lovers will be delighted to welcome Lucid Motors and Polestar for the first time.

Visitors will be able to discover 12 new models of the prestigious Ferrari collection by Luc Poirier, which will present more than thirty vehicles. It is also the return of the Performance Zone which will offer 30 modified vehicles, for enthusiasts of tuning. Also not to be missed: 25 models on road tests electric vehicles, the largest number ever presented to the public!  

Celebrating the automobile in all its forms
“The Montreal Auto Show is a celebration of the creativity, innovation, and passion that drive the automotive industry,” explains Marilyne Levesque, founder and client director at Marelle Communications. “We are delighted to help raise the profile of this iconic event among the media and influencers by highlighting its new features, diversity, and impact on the automotive world.”