{"id":3863,"date":"2026-09-08T15:37:30","date_gmt":"2026-09-08T19:37:30","guid":{"rendered":"https:\/\/www.marellecommunications.com\/?post_type=achievement&#038;p=3863"},"modified":"2026-09-08T15:45:39","modified_gmt":"2026-09-08T19:45:39","slug":"lovo","status":"publish","type":"achievement","link":"https:\/\/www.marellecommunications.com\/en\/achievement\/lovo\/","title":{"rendered":"LOVO"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Marelle Communications accompagne <strong>Lovo dans le d\u00e9ploiement de sa nouvelle image de marque et de son nouveau positionnement corporatif<\/strong>, avec l\u2019objectif d\u2019assurer une transition harmonieuse vers la marque Lovo et de faire rayonner cette nouvelle identit\u00e9 aupr\u00e8s de ses diff\u00e9rentes parties prenantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019agence \u00e9labore et met en \u0153uvre les strat\u00e9gies de relations de presse, d\u00e9veloppe les messages cl\u00e9s et accompagne les porte-paroles dans le cadre des diff\u00e9rentes annonces strat\u00e9giques de l\u2019entreprise, notamment <strong>le lancement du Campus industriel de l\u2019\u0153uf, un projet d\u2019envergure de 100 millions de dollars \u00e0 Saint-Hyacinthe.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marelle Communications orchestre \u00e9galement <strong>une campagne de marketing d\u2019influence r\u00e9unissant une cinquantaine de cr\u00e9ateurs de contenu<\/strong> afin de faire d\u00e9couvrir les \u0153ufs marin\u00e9s dans le vinaigre de Lovo et d\u2019accro\u00eetre la notori\u00e9t\u00e9 de la marque aupr\u00e8s des consommateurs.<\/p>","protected":false},"featured_media":3864,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[62],"class_list":["post-3863","achievement","type-achievement","status-publish","has-post-thumbnail","hentry","category-un-mandat-de-communications-strategiques-pour-accompagner-le-deploiement-et-le-rayonnement-de-la-nouvelle-identite-de-lovo"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.marellecommunications.com\/en\/wp-json\/wp\/v2\/achievement\/3863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marellecommunications.com\/en\/wp-json\/wp\/v2\/achievement"}],"about":[{"href":"https:\/\/www.marellecommunications.com\/en\/wp-json\/wp\/v2\/types\/achievement"}],"version-history":[{"count":1,"href":"https:\/\/www.marellecommunications.com\/en\/wp-json\/wp\/v2\/achievement\/3863\/revisions"}],"predecessor-version":[{"id":3865,"href":"https:\/\/www.marellecommunications.com\/en\/wp-json\/wp\/v2\/achievement\/3863\/revisions\/3865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marellecommunications.com\/en\/wp-json\/wp\/v2\/media\/3864"}],"wp:attachment":[{"href":"https:\/\/www.marellecommunications.com\/en\/wp-json\/wp\/v2\/media?parent=3863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marellecommunications.com\/en\/wp-json\/wp\/v2\/categories?post=3863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}