{"id":3867,"date":"2026-09-08T15:51:43","date_gmt":"2026-09-08T19:51:43","guid":{"rendered":"https:\/\/www.marellecommunications.com\/?post_type=achievement&#038;p=3867"},"modified":"2026-09-08T15:51:43","modified_gmt":"2026-09-08T19:51:43","slug":"complexe-desjardins","status":"publish","type":"achievement","link":"https:\/\/www.marellecommunications.com\/en\/achievement\/complexe-desjardins\/","title":{"rendered":"COMPLEXE DESJARDINS"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u00c0 l\u2019occasion de la semaine de rel\u00e2che 2026, Marelle Communications a orchestr\u00e9 une <strong>campagne de marketing d\u2019influence pour le Complexe Desjardins<\/strong> afin d\u2019accro\u00eetre sa visibilit\u00e9 et de positionner le site comme une <strong>destination familiale incontournable au c\u0153ur du centre-ville de Montr\u00e9al<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La campagne mettait de l\u2019avant les activit\u00e9s immersives inspir\u00e9es de l\u2019univers du cirque pr\u00e9sent\u00e9es \u00e0 la Grande-Place, ainsi que l\u2019exp\u00e9rience cl\u00e9 en main propos\u00e9e aux familles. <strong>Seize influenceurs, dont six cr\u00e9ateurs r\u00e9mun\u00e9r\u00e9s<\/strong>, ont pris part \u00e0 l\u2019initiative et produit <strong>55 contenus diffus\u00e9s principalement sur Instagram et TikTok<\/strong>, assurant une pr\u00e9sence soutenue tout au long de la campagne.<\/p>","protected":false},"featured_media":3868,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[63],"class_list":["post-3867","achievement","type-achievement","status-publish","has-post-thumbnail","hentry","category-une-campagne-de-marketing-dinfluence-pour-positionner-le-complexe-desjardins-comme-une-destination-familiale-incontournable-au-coeur-de-montreal"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.marellecommunications.com\/en\/wp-json\/wp\/v2\/achievement\/3867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marellecommunications.com\/en\/wp-json\/wp\/v2\/achievement"}],"about":[{"href":"https:\/\/www.marellecommunications.com\/en\/wp-json\/wp\/v2\/types\/achievement"}],"version-history":[{"count":1,"href":"https:\/\/www.marellecommunications.com\/en\/wp-json\/wp\/v2\/achievement\/3867\/revisions"}],"predecessor-version":[{"id":3869,"href":"https:\/\/www.marellecommunications.com\/en\/wp-json\/wp\/v2\/achievement\/3867\/revisions\/3869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marellecommunications.com\/en\/wp-json\/wp\/v2\/media\/3868"}],"wp:attachment":[{"href":"https:\/\/www.marellecommunications.com\/en\/wp-json\/wp\/v2\/media?parent=3867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marellecommunications.com\/en\/wp-json\/wp\/v2\/categories?post=3867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}