{"id":2441,"date":"2025-04-24T09:44:50","date_gmt":"2025-04-24T09:44:50","guid":{"rendered":"https:\/\/www.marellecommunications.com\/?post_type=news&#038;p=2441"},"modified":"2025-04-24T09:44:50","modified_gmt":"2025-04-24T09:44:50","slug":"le-parc-safari-lance-pas-bete-sa-nouvelle-campagne-estivale","status":"publish","type":"news","link":"https:\/\/www.marellecommunications.com\/en\/news\/le-parc-safari-lance-pas-bete-sa-nouvelle-campagne-estivale\/","title":{"rendered":"Parc Safari launches Pas b\u00eate!, its new summer campaign.\u00a0"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.marellecommunications.com\/wp-content\/uploads\/2025\/04\/1-Lion-1024x512-1.jpg\" alt=\"\" class=\"wp-image-2443\" srcset=\"https:\/\/www.marellecommunications.com\/wp-content\/uploads\/2025\/04\/1-Lion-1024x512-1.jpg 1024w, https:\/\/www.marellecommunications.com\/wp-content\/uploads\/2025\/04\/1-Lion-1024x512-1-300x150.jpg 300w, https:\/\/www.marellecommunications.com\/wp-content\/uploads\/2025\/04\/1-Lion-1024x512-1-768x384.jpg 768w, https:\/\/www.marellecommunications.com\/wp-content\/uploads\/2025\/04\/1-Lion-1024x512-1-18x9.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For the new 2024 season, Parc Safari is proud to announce the launch of an innovative advertising campaign, in collaboration with the advertising agency Complice de marque.<\/p>\n\n\n\n<p>The key element of this campaign is undoubtedly its new signature, \u201c&nbsp;<em>Not stupid<\/em>! &quot;, which reflects the fun and educational spirit of Parc Safari. With this signature, Complice de marque aims to capture the public&#039;s attention and create a strong bond with the park&#039;s visitors.<\/p>\n\n\n\n<p>The initial feedback on this campaign has been extremely positive, generating enthusiasm and discussion among the public and the media. The results are such that &quot;everyone is talking about it&quot;! This positive reception is a testament to the effectiveness and relevance of the creative strategy implemented by Complice de marque.<\/p>\n\n\n\n<p><strong>Strengthened collaboration<\/strong><\/p>\n\n\n\n<p>To ensure the success of its 2024 season, Parc Safari has decided to reconnect with Complice de marque to create its new campaign. This decision draws on the agency&#039;s talent and unique vision, which has developed a creative strategy focused on expressions and terms related to animals. This campaign stands out for its simplicity, eye-catching visual appeal, and memorable appeal.<\/p>\n\n\n\n<p>&nbsp;<strong>A nomination for Luc Granger<\/strong><\/p>\n\n\n\n<p>In addition to his role as president and founder of Complice de marque, Luc Granger has been appointed marketing director of Parc Safari.<\/p>\n\n\n\n<p>&quot;I am grateful for the trust placed in me by Mr. Jean-Pierre Ranger, President of Parc Safari. We have developed a wonderful bond over the years, and this is reflected in our work. I am convinced that this is just the beginning of a great summer for Parc Safari and for the years to come as well,&quot; says Luc Ranger.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Safari - Aquatic\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/br1z7BBctUU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"featured_media":2442,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"class_list":["post-2441","news","type-news","status-publish","has-post-thumbnail","hentry","category-nouvelles"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.marellecommunications.com\/en\/wp-json\/wp\/v2\/news\/2441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marellecommunications.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.marellecommunications.com\/en\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":1,"href":"https:\/\/www.marellecommunications.com\/en\/wp-json\/wp\/v2\/news\/2441\/revisions"}],"predecessor-version":[{"id":2444,"href":"https:\/\/www.marellecommunications.com\/en\/wp-json\/wp\/v2\/news\/2441\/revisions\/2444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marellecommunications.com\/en\/wp-json\/wp\/v2\/media\/2442"}],"wp:attachment":[{"href":"https:\/\/www.marellecommunications.com\/en\/wp-json\/wp\/v2\/media?parent=2441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marellecommunications.com\/en\/wp-json\/wp\/v2\/categories?post=2441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}